Heretics to Heroes Master Coaching Summit: Detail 2017-06-24T17:52:31+00:00



AUSTIN, TX | Aug 28 – Sep 1, 2017

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“The only leader that needs to change is you.” This is my mantra and basis for my book, Heretics to Heroes”. That book and this simple idea have triggered what I am referring to as a Heretic Uprising. This same rule applies to business leaders and coaches. We need to change.

Business transformation is no longer about leadership training or change programs.

Today, companies seek leaders who inspire performance previously believed unobtainable while caring for people and the planetAt the Heretics to Heroes Master Coaching Summit, you will become and learn how to coach others to be such a leader; and you will be trained and certified in All-In™ Performance Transformation—a methodology that reliably produces extraordinary performance.



Day 1: Preparation Afternoon

Get to know Cort Dial and the other participants. Familiarize with the summit design, manual, schedule and venue.

Be introduced to the fundamentals of All-In Leadership and the All-In Performance Transformation methodology. Determine your expectations of and intentions for the week.

Day 2: Fundamentals Day

Explore and grasp the fundamental distinctions and models of All-In Performance Transformation. Receive high quality, comprehensive material packages for all critical elements of the methodology (8 total).

Day 3: Details Day

Dive deep into the methodology and each of its elements. Understand how and why All-In Performance Transformation drives performance heretofore deemed impossible. Learn how to realize the full potential of the 8 material packages.

Day 4: Application Day

Apply what you’ve learned and acquired to real life scenarios. Explore how to employ the method and materials in your world.  Learn how to incorporate the method and materials into your approaches.

Day 5: Completion Morning

Have your remaining questions answered. Receive your certification and understand its present and ongoing benefits. Determine how to utilize your three follow up coaching “video-calls” with Cort.


Participants receive paper and digital versions of all the materials necessary to lead and coach an All-In Performance Transformation. Materials include a summit manual and (8) material packages which contain infographic posters, eBooks, PowerPoint presentation slides, and white papers for all critical elements.

All summit materials are extremely high quality and customizable to your company branding.

In addition to the obvious benefits of training and certification in a one-of-a kind performance transformation methodology, participants earn permanent membership in Cort’s “Heretic Community” which entitles you to:

  • (3) complementary 1.5-hour follow up coaching “video-calls” with Cort to support application of the methodology and materials
  • exclusive access to Cort’s “intellectual property” (IP) and extensive library of models and material packages
  • immediate access to Cort’s future developed IP, models and materials
  • free participation in Cort’s Heretic Community Webinars
  • future access to Cort’s coaching at a reduced rate

Emily Soccorsy

“Time with Cort is a genuinely transformational experience. His events are meticulously planned and executed with care, grace and your individual growth in mind. Be prepared to have your mindset shifted, your performance elevated, and your potential expanded.”

M. Welland Green Consulting

“You’ll gain a deep confidence and understanding of the journey, pitfalls, and results a leader will experience becoming a “all-in leader” while developing and adding to your coaching repertoire.”

Brian Betti
Brian Betti Consulting

“Cort’s extensive knowledge and experience in leadership, coupled with his proven methodologies, have not only served him well over the years, they have ignited in me a new sense of understanding on what it means to lead.”



Lakeway Resort and Spa

101 Lakeway Dr, Lakeway, Texas 78734
Reservations: 844-822-2621
Phone: 512-261-6600

Participants are encouraged to stay at the Lakeway Resort and Spa, and are responsible for reserving and payment of all lodging.


Summit attendees are responsible for transportation to and from the summit on Monday and Friday. Taxi service is available at the Austin airport as well as all rental car companies. Attendees are responsible for reserving and payment of this transportation. All other transportation during the week associated with the summit is provided.


Monday: The Summit will commence on Monday at 1:00 pm and conclude at 4:00 pm

Tuesday, Wednesday and Thursday: 7:00 am – 4:00 pm

Friday: 7:00 – 11:00 am


A light breakfast and lunch, as well as morning and afternoon break snacks, are provided each day. A group dinner on Monday at the famous Oasis Restaurant on Lake Travis is also provided. All other food, drinks and sundries are the responsibility of the participant.


Austin is a very casual city so shorts, shirt, sandals or tennis shoes are fine (no t-shirts please). Days can be hot and sunny so we recommend you bring a cap or hat and some sunscreen. Evenings can be chilly so bring some warm cloths as well. Also, if you are staying at the resort and spa you might wish to bring a swim suit and take advantage of the resort’s pools.

Friends and Family

Your friends and family are welcome, but be aware that you will be inaccessible to them during summit sessions. The Lakeway Spa is a family friendly venue with lots of outdoor activities for children of all ages.

Please note that attendance at the summit participants’ group dinner on Monday is mandatory. Attendees are free to do as they wish after 4:00 pm on Tuesday, Wednesday and Thursday.


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