Why the cartoon’s funny:
- It captures something that almost anyone who’s worked in business has experienced: the dreaded brainstorming exercise.
- It asserts that brainstorming is of little value––something I’ve always felt and frankly, often experienced.
- Most brainstorms occur in environments where self-preservation is king, and participants don’t feel comfortable offering ideas for actual change. Instead, hoping to save face and keep their jobs and the peace, they play it safe and reinforce the status quo.
- I’ve always found the best ideas and solutions come from the heart, not the brain.
Lastly, the assumption behind the practice of brainstorming is that the participants know how to create, which is a very different exercise than problem solving or even thinking of a new or better approach. If you’re like I was once and seeking something more effective than brainstorming, I suggest reading Robert Fritz’s book Creating: A Practical Guide to the Creative Process.
Until next time.